Taco Bell and the Golden Age of Drive-Thru

Link: Taco Bell and the Golden Age of Drive-Thru

After a while, I do begin to detect a pleasing, steady rhythm to the system, the transaction, the delivery of the food. Each is a discrete, predictable, scripted interaction. When the order is input correctly, the customer drives up to the window, the money is paid, the Frutista Freeze or Atomic Bacon Bombers (a test item specific to this Taco Bell) handed over, and you send people on their way with a smile and a “Thank you for coming to Taco Bell,” you feel a moment of accomplishment. And so does Harkins, for it has all gone exactly as he has planned.

– Karl Taro Greenfeld

110505 Businessweek

my standards for technological innovation:-

1. The new tool should be cheaper than the one it replaces.
2. It should be at least as small in scale as the one it replaces.
3. It should do work that is clearly and demonstrably better than the one it replaces.
4. It should use less energy than the one it replaces.
5. If possible, it should use some form of solar energy, such as that of the body.
6. It should be repairable by a person of ordinary intelligence, provided that he or she has the necessary tools.
7. It should be purchasable and repairable as near to home as possible.
8. It should come from a small, privately owned shop or store that will take it back for maintenance and repair.
9. It should not replace or disrupt anything good that already exists, and this includes family and community relationships.

Wendell Berry

1987 Why I am NOT Going to Buy a Computer

This is to inform you what you have to undergo. Gentlemen if providing you don’t pull down your meshenes and rise the poor mens wages the maried men give tow and six pence a day a day the singel tow shillings. or we will burn down your barns and you in them this is the last notis

A letter from “Captain Swing” to farmers introducing a new threshing machine, 1830.

From Captain Swing: A Social History of the Great English Agricultural Uprising of 1830, Eric Hobsbawm and George Rudé  p208.

a kind of not-fully-abandoned utopian wish for an appropriate, even benign kind of technology, a machine in the garden humans could live with, lives alongside or lies behind modern neo-Luddism and, more often than not, is the symmetrical flipside to the paranoid suspicions of the neo- Luddites. Many neo-Luddites react to the secrets and lies, the broken promises, of technological progress with the profound disappointment of the brokenhearted.

06 Against Technology: Steven E Jones p21